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Google Announces Verified Calls to Show Genuine Business Callers, India in First Rollout

Google on Tuesday announced Verified Calls, a new feature in the Phone app on Android devices, which will identify calls from genuine business numbers in an attempt to tackle phone fraud. This is a serious problem in India and many parts of the world, and Google's verified calls will show you the identity of the caller, as well as the reason for the call, the search giant wrote in a blog post. It will be rolling out around the world, starting with India, Mexico, Brazil, Spain, and the US, Google wrote.



Verified Calls is a feature of the Phone app on Android, which is typically pre-loaded on most phones, but will also be available for download later this week, in case your phone manufacturer chose to go with a custom dialler. When you get a call from a verified business, you will see the name, a verification symbol (a white tick on a blue shield), and the reason for calling.



Google added in its blogpost that this is displayed in a secure manner, and that Google does not store or collect any personally identifiable information after verification. This feature brings Google into competition with Truecaller, whose immense popularity in India is at least partly because it is so helpful for avoiding scam calls.



Verified Calls goes one step beyond Truecaller though, by also showing you the reason for the call — that's very helpful because a call from your ISP about a complaint is something you'll want to answer, but you may choose to ignore a call about new plans.

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