Are You Getting The Most Out Of Your YouTube Content?

Image: Wikimedia
So, you’ve built up a decent following from the quality of your products, you’ve established a pretty strong social media platform, and you’re putting out a regular stream of quality content on your blog. Your next step should be tapping into your video marketing. Online video marketing is an exceptionally powerful tool, and you’ll only be screwing yourself over if you choose to ignore it. To get you off to a good start, here are some valuable pointers for getting the most out of your YouTube videos.

Image: Pixabay
First of all, make sure your promotional videos aren’t too long. According to one study published on, YouTube videos that are two minutes or less get almost 50% of all views. That’s a pretty significant figure! When it comes to business videos though, it’s not really surprising. No one is going to want to sit through a half-hour documentary about the history of your company, which goes through all the dry details about how your company was founded and how all your materials were sourced. Wherever possible, it’s better to lean more towards something snappy and concise. Keeping your videos short and sweet will also make YouTube more favourable to your videos. The site’s current ranking algorithm favours videos that are seen to engage users. This means that videos that are watched all the way through will rank higher than ones that aren’t.

Image: Wikimedia
Another important tip is to find and use all the best resources for promoting your video. Do some keyword research before settling on the tags, and look at some of your competitor content to get an idea for an engaging title. Take advantage of the social media following you have, and promote all your video content on any relevant platforms. You should also be using conventional PR techniques to get your video viewed by your target market. Contact reporters, bloggers and editors to gain some free media coverage for your videos in widely-used media, and niche channels which would be used by your ideal customer. Remember that a video’s views has a direct impact on its rankings in a page of YouTube search results. Considering this, you may want to give it a kick start with services such as this: .

Image: Pixabay
My final tip is to learn from your mistakes through YouTube’s analytics tools. As the biggest video sharing platform in the world, it’s no surprise that YouTube offers you a wealth of data to track your video’s performance. It’s important that you take advantage of this, and find out what works and what doesn’t. the total number of views is just the start. You’ll be able to see the pattern of your video’s views over time, see a detailed breakdown of the video’s traffic sources, and the demographics of the people viewing it. YouTube even provides an audience retention chart. This allows you to see how many users start and finish your video, and pinpoint the exact point in the video where people leave. With the algorithm change I mentioned earlier, this can be extremely useful.

Image: Pexels
Take this advice, and your video content will do all kinds of favours for your business!

Thanks Alicia for the update.
Sponsored Post


WhatsApp Updates Terms of Service & Privacy Policy to Add Sharing Information With Facebook: How To Opt Out From This

On Thursday, WhatsApp updated its terms of service and privacy policy to say that it will finally start sharing user data with Facebook. Although WhatsApp promises that users will still not see any ads within the app itself, your WhatsApp information could be used for better targeting of ads and showing “You may also know” profiles on Facebook. Reading through the updated terms, it's clear that this is just one small change, and that WhatsApp is actually looking to become a very different platform now.

The company says that the information will be used for ads on Facebook and WhatsApp, as well as helping to improve the messaging platform. But many people are angry that some of their most personal information – their chats – could potentially be compromised as part of the deal with Facebook. But as for now, that's not going to happen.

Now it has emerged that there is a hidden way of opting out of the terms, and ensuring that no data is sent over to Facebook. But it has to be done quickly.

The first way can only be done if you haven’t accepted the new terms, using the pop-up that will emerge when you open up WhatsApp. If you haven’t, wait until that happens but don’t click “agree” – instead navigate to the smaller “read more” option, and untick the box that says “Share my WhatsApp account information with Facebook”.

If you’ve already accepted those new terms, you can still opt out – as long as it’s within 30 days. You can do that by heading to the settings menu in the app, and pressing on the account tab – there you’ll find a “share my account info” button that you can undress and revoke your permission.

This is the first major privacy update announced by the company since it was acquired by Facebook in the year 2014 for a whopping $19 billion.

Here's all you need to know about the 'big change' coming to WhatsApp.

1. You can still opt out from this latest update in the policy.
According to WhatsApp, current users have up to 30 days to accept the new policy terms or stop using the service. Once they accept, they have 30 more days to opt out of sharing with Facebook.

2. WhatsApp will not sell your number to Advertiser:
WhatsApp has assure that they will for sure not be selling your number to any advertiser for the sake of their own profit. So if that's the assurity atleast we are safe for now.

3. No ads in WhatsApp:
Don't worry, you will ne be seeing any ads in your WhatsApp or in your chat conversations.

4. Device and operating information to be shared:
WhatsApp will begin to 'coordinate' accounts with Facebook by sharing WhatsApp users' mobile phone numbers and device information like the type of operating system and other details about the users' smartphones.

5. Where the ads will come from: 'Custom Audiences':
The ads would come through a Facebook program called 'Custom Audiences', which lets a business upload lists of customers and phone numbers or other contact information that the business has collected from warranty cards or other sources. Facebook matches the list to users with the same information and shows them ads. For example, if you sign up to your local flower shop's mailing list using the same mobile phone number that you use for your WhatsApp account, and they decide to advertise on Facebook, you may see their ads on Facebook," the spokesperson explained.

6. How will it work:
A WhatsApp spokesperson explained to ET how this will work. According to him, whenever a person signs up on WhatsApp, he/she provides a phone number as an identifier, and a unique number that is associated with the device (such as smartphone or tablet) that the WhatsApp app is installed on. If a person has the Facebook app and WhatsApp app installed on the same device, even with different phone number, by using the device identifier, Facebook will now be able to map the two in the background using the basic device information.

7. Facebook will be integrated, atleast for now:
Facebook has no plans to integrate WhatsApp and its other messaging service Messenger.

8. Chat encryption will not be harmed:
The communication on WhatsApp will continue to be encrypted end-to-end. The end-to-end encryption feature was rolled out earlier this year.

9. Will protect from spamming:
WhatsApp claims that post the integration, it can better fight spam using more personalized data from Facebook. The spokesperson also said that the focus will remain on ensuring that users are not spammed.

So think wisely dear users and take your step. I will definately prefer not to accept the terms and condition and uncheck it as soon as possible.


LG X Cam smartphone with 120-degree wide angle lens launched at Rs 19,990

LG has launched its X cam smartphone in India, featuring a dual rear camera setup with a 120-degree wide-angle lens. The dual-SIM (Nano-SIM) card supporting LG X cam was first unveiled in February ahead of MWC 2016, but only started rolling out globally in March. The smartphone has been priced at Rs. 19,990 and will be available in its Titan Silver colour variant from Friday across stores in India.

Apart from the dual rear camera setup, the other highlight of the LG X cam is its 3D Arc Glass design. The smartphone runs Android 6.0 Marshmallow with the LG UI 5.0 skin atop. It sports a 5.2-inch full-HD (1080x1920 pixels) In-cell display, is powered by a 1.14GHz octa-core SoC, coupled with Mali-T720MP3 GPU and 2GB of RAM.

LG X cam bears a 13-megapixel + 5-megapixel rear camera setup, with the second sensor coupled with a wide-angle lens. On the front, the smartphone bears a 5-megapixel camera. LG is also touting a Pop Out Picture feature that combines 6 images into a moving image. The X cam comes with 16GB of inbuilt storage that's expandable via microSD card (up to 2TB) in the hybrid dual-SIM card slot.

It's powered by a 2520mAh battery. Connectivity options includes 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS/ A-GPS, Micro-USB, 3.5mm audio jack, and FM radio with RDS. Sensors on board include proximity, accelerometer, magnetometer, and ambient light sensor.

LG launched the X Screen in India at Rs 12,999 and it is exclusively available on Snapdeal. The handset has a 4.93-inch primary display and a secondary 'Always-on' screen measuring 1.76-inch, similar to the one in LG's V10.
The second screen can be used to access frequently-used apps, answer calls without interrupting the current activity, check time, date, battery status and other notifications without turning on the smartphone .


Huawei P9 Launched In India For Rs 39,999

Huawei has finally launched its new P series flagship device – P9 in India. Huawei P9, which was first announced in China in April, is the first in the world to feature Leica branded dual rear cameras. The P9 has been priced at Rs. 39,999, and will be available exclusively via Flipkart

The Android 6.0 Marshmallow-based Huawei P9 features the company's EMUI 4.1 skin on top, and sports a 5.2-inch full-HD (1080x1920 pixels) IPS LCD display. It is powered by a Hi-Silicon Kirin 955 octa-core processor (2.5GHz quad-core Cortex-A72 + 1.8GHz quad-core Cortex-A53 cores) that's coupled with 3GB of RAM.

The Huawei P9 variant launched in India bears 32GB of inbuilt storage, which is expandable via microSD card (up to 128GB). To recall, a 4GB of RAM/ 64GB of inbuilt storage variant was also unveiled at the global launch, but has not been brought to India.

Connectivity options on board the Huawei P9 include 4G LTE, Wi-Fi 802.11 a/b/g/n/ac, Bluetooth v4.1, Infrared, and USB Type-C. The company has launched the smartphone in its Ceramic White, Prestige Gold, and Titanium Grey colour variants in India. The smartphone features a 3000mAh battery. The company is also touting a VIP service with 2-year warranty, 3-month screen replacement warranty, and a pickup and drop service.


Meizu Mix Smartwatch With Analog Display Launched

Unlike smartphones smartwatches are now becoming more popular. So its not a big news if some smartphone makers are making their own smartwatch. Chinese smartphone maker, Meizu has finally unveiled its long speculated smartwatch, the Meizu Mix. The new wearable is listed on the Chinese site Taobao.

The Chinese smartphone manufacturer launched the smartwatch in three choice of watch straps namely Denim, Leather and Stainless Steel and in two colors - Black and Silver. The denim strap sets you back by CNY 1,000 (roughly Rs. 10,100), the leather strap is priced at CNY 1,300 (roughly Rs. 13,100), and the steel strap is priced at CNY 1,500 (roughly Rs. 15,100).

Unlike other smartwatches available in the market such as Moto 360 or the Samsung Gear S2, the Meizu Mix doesn’t sport a full digital display. Meizu Mix smartwatch does not feature a digital display, and sticks to the mechanical analogue display. It has a 42mm case and the innards are protected by a sapphire glass screen at the front.

It has a notification LED light, a vibration mode, is waterproof, and offers Bluetooth 4.0 connectivity. To pair it with a smartphone, the user must have the Meizu app installed. It comes with an accelerometer and gyroscope, and has a 270mAh battery that the company claims can last up to 240 days (standby time, presumably). Also the Meziu Mix is water-resistant and water-proof for up to 30 meters under water which is an added advantage.

The Meizu Mix is basically a regular analog watch with a fitness tracker and a smart alert system built within. Calling it a smartwatch would be unfair, since it only offers a basic set of features and most of all it lacks a display.


Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser Launched in India

Asus today launched its Zenfone 3 smartphone series in India by launching four smartphone models - Zenfone 3 Deluxe, Zenfone 3 Ultra, Zenfone 3 Laser and the Zenfone 3. The Asus Zenfone 3 (5.2-inch), Zenfone 3 Deluxe (Qualcomm Snapdragon 820), Zenfone 3 Ultra and Zenfone 3 Laser are priced at Rs 21,999, Rs 49,999, Rs 49,999, and Rs 18,999. The Zenfone 3 with 5.5-inch display and Zenfone 3 Deluxe with Qualcomm Snapdragon 821 processor are priced at Rs 27,999 and Rs 62,999 respectively.

While the Asus ZenFone 3 (ZE520KL) and Asus ZenFone 3 (ZE552KL) will be available from Amazon, Flipkart, Snapdeal, and Sangeetha Mobiles from Wednesday, it will hit retail shelves before the end of the month. The Asus ZenFone 3 Laser (ZC551KL), Asus ZenFone 3 Deluxe (ZS570KL), and Asus ZenFone 3 Ultra (ZU680KL)  on the other hand will be available across online and offline retail channels from next month.

Asus Zenfone 3, the Android 6.0 Marshmallow-based smartphone packs a 5.5-inch Full HD (1920x1080 pixels) display protected with a coating of Corning Gorilla Glass on top. It is powered by an octa-core Qualcomm Snapdragon 625 processor clocked at 2GHz. The device offers 3GB of RAM and 64GB of internal storage which can be further expanded via microSD card.

The dual-SIM supported smartphone features a 16MP rear camera with dual-tone LED flash and an 8MP front shooter for selfies. A fingerprint sensor along with 4G, LTE, 3G, Wi-Fi, Bluetooth , GPS and USB Type C as connectivity options are also included in the Zenfone 3. It is backed by a 3000mAh battery.

The Asus Zenfone 3 Ultra sports a 6.8-inch Full HD display and is powered by an octa-core Qualcomm Snapdragon 652 processor paired with 4GB of RAM and 64GB/128GB of ROM. The handset flaunts a 23MP rear camera with LED flash and an 8MP front camera for selfies. Its connectivity options include 4G, LTE, 3G, Wi-Fi, Bluetooth, GPS and USB Type C.

The smartphone is backed by a 4,600mAh battery powered by Qualcomm Quick Charge technology. The Zenfone 3 Deluxe features a 5.7-inch Full HD display, has 1.3mm ultra narrow bezels and is powered by a quad-core Qualcomm Snapdragon 820 processor coupled with 6GB of RAM and 256GB of ROM.

The smartphone offers dual-SIM functionality and sports a 23MP rear camera with dual-tone LED flash and an 8MP front snapper. It offers 4G, LTE, 3G, Wi-Fi, Bluetooth, GPS and USB Type C as connectivity options and incorporates a fingerprint sensor as well. It is backed by a 3,000mAh battery with Qualcomm Quick Charge support.

Asus Zenfone 3 Laser features a 5.5-inch Full HD 2.5D curved display with 1080x1920 pixel resolution. The smartphone is powered by a 64-bit octa-core Qualcomm Snapdragon 430 processor coupled with 4GB of RAM. It offers 32GB of internal storage and fingerprint support. A 13MP rear Sony IMX214 camera with LED flash and electronic image stabilisation is also included along with 8MP front-facing camera. The Android 6.0 Marshmallow-based smartphone packs 3000mAh battery.